Pillars Yogurt
Expanding a product line.
The partnership
A new branch.
The same strong roots.
I was able to partner with Pillars Yogurt to create a sub-brand ecosystem for their new plant-based product line.
Primary art direction
A family of flavors.
One recognizable system.
A consistent packaging structure gives the plant-based line its own identity. Flavor colors and ingredient illustrations add variety while keeping the range connected.
Icons & illustrations
Ingredients with personality.
Hand-painted ingredient illustrations bring a softer, expressive layer to the packaging, creating a visual connection between the flavor and the product.
Secondary art direction
The system, in another form.
The secondary direction explores the product family across drinkable packaging and multipacks, keeping flavor, illustration, and brand recognition connected.
A connected product familyColor, typography, and illustration across the range.
Two art directionsCup packaging and a secondary bottle exploration.
A distinct plant-based identityA sub-brand ecosystem for the new product line.
Impact
Room to grow.
Built to belong.
The work gives the new plant-based line a cohesive visual foundation, with an identity that can carry across flavors and packaging formats.
