BEAT
Reinventing food brands in need of TLC.
The partnership
Fresh energy.
A brand with an appetite.
As a company that reinvents stale brands in the food and beverage space, it was important for Beat’s brand identity to feel energetic, attractive and lively. I was brought on to provide creative direction for rebuilding the brand from the ground up.
Brand identity
Bold enough to make some noise.
A direct wordmark, oversized typography, and bright green accents give BEAT a lively visual language. The identity stays simple enough to move across messaging, print, and motion.
Motion & expression
A brand that keeps moving.
Animated green brand elements and branded objects extend the identity beyond a static logo, giving BEAT more ways to show up with energy and character.
Collateral & messaging
Eat this.
Remember that.
The identity expands into stickers, business cards, stationery, packaging, animations, and merch. Repeated typography and food-led imagery create a consistent presence across the applications.
One energetic identityWordmark, typography, color, and visual language.
Print to motionCollateral, packaging, animation, and merch.
A clear brand voiceMessaging for a business that reinvents food brands.
Impact
Built to stand out.
Ready to show up.
The work brings BEAT’s identity together as an expressive system, with creative direction and design that carry consistently across its brand applications.
